Dream Night Hypermarket
A single-branch Al Hamriya hypermarket whose customers could only see the weekly offers by messaging WhatsApp and waiting for a PDF. It now has a site, and has signed for a full rebuild.
§ 01/Challenge
Dream Night runs one branch in Al Hamriya. Until October 2025 it had no website, only social accounts, and anyone wanting to know what was on offer had to message WhatsApp and be sent a PDF back. That works until it does not. It puts a person in the middle of every enquiry, it answers one customer at a time, and nothing about the shop is findable by anyone not already in the conversation.
§ 02/Approach
A portfolio site, not a shop. The brief was explicitly not ecommerce: customers needed to see offers, gallery and categories, and the till stays where it is. The budget for this first round was small, so the goal was a working, findable site the client could keep current on their own rather than the largest thing that could be built. Offers change weekly, which made self-service publishing the single most important thing to get right.
§ 03/Execution
- 01
A WordPress site covering offers, gallery and product categories, launched October 2025.
- 02
An upload system so staff can publish a new offer themselves, without coming back to a developer every week.
- 03
On-page SEO with Rank Math Pro.
§ 04/Results
The shop went from no web presence at all to appearing in search results, passing a thousand impressions. Beyond that the first round was not instrumented, and we are not going to report numbers we did not collect. The outcome we can point to is commercial rather than statistical: Dream Night has since contracted us for a second and much larger engagement. That work is under way now, a mobile-first rebuild in Next.js keeping the same portfolio goal, adding the downloadable offer PDFs the first budget could not stretch to, with our founder working directly with them on digital, social and influencer strategy.
§ 05/More work
- Moving and shipping, Jeddah
Naqal Afash
A Jeddah moving and shipping company with no website, and therefore no way to advertise at all. We built the site, set up the tracking, and ran Google Ads on a budget of around AED 430.
- Website Design
- SEO Setup
- Paid Ads
- Design agency, Pakistan
Blennex Design
A packaging and label design studio whose site had become slow enough to undercut the work it was showing. We rebuilt it, and it now scores 100 on Google PageSpeed for both mobile and desktop.
- Website Design
- Social Media Management
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